How Finfluencers and AI
are changing investor behaviour

The world is changing. So are the ways that Canadians are taking charge of their financial futures.

An investing journey once often began with an appointment and a stack of brochures. Today, it can start with a video, an AI prompt or a conversation in an online community.

Global X and National Bank Direct Brokerage have partnered to explore what’s driving this shift – and what it means for the future of investing.

We asked self-directed investors across Canada and generations about where they find ideas, whom they trust and how financial creators and AI are shaping their investing decisions.

Explore the findings to see how Canadians are shaping investing’s next chapter.